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180cover

180: Stories of People Who Changed Their Lives by Changing Their Minds

The book is called 180: Stories of People Who Changed Their Lives by Changing Their Minds, and I have an essay in the mix. Here’s the product description: We all have theories and ideas about things we haven’t experienced. But when life doesn’t work out like we expect, we are sometimes forced to reverse our [...]

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Psalm 911

The Christian Missionary Alliance denomination was looking for a video to commemorate the anniversary of the September 11, 2001 attacks. I’d seen the footage of the planes and the towers enough times, and wasn’t interested. In the end, we created this piece (on the cheap, using scraps of footage from other projects) to put together [...]

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Graphite

I’ve said before that the personal and the professional all wrap together. Here is a prime example. You can visit the site here. For this project, I was hired in by Kristian Andersen & Associates to meet with the entrepreneur behind Graphite, get a feel for his heart and vision, do the research and writing, [...]

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Tumors, Muscles and the Face of Christianity

Tumors, Muscles and the Face of Christianity

“The rest of the church is just so lame by comparison.” I hear it with nearly every church, ministry, non-profit or recovery client or friend. Some aspect of life, or some gathering, some ministry, some men’s group, some cause – some thing has grabbed the attention of a portion of the Body and become so [...]

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Ethnographic Media

EGM stands for EthnoGraphic Media. The company makes documentaries on contemporary social causes, and builds grassroots efforts to address those social challenges. From my [brand strategy] perspective, the trick has to do with managing the inevitable backlash that comes when arm’s length, marketing and fashion-driven causes slip out of fashion, and how people who have [...]

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Mark Arnold and Visual Books

Mark Arnold and Visual Books

I’ve been working with Mark Arnold (you can see his stuff and some of our shared work at his site) on a nearly daily basis since 2001. Two of our favorite projects were the “visual editions” of Philip Yancey’s What’s So Amazing About Grace and Lee Strobel’s Case for Faith. (the links go to sites [...]

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Our Daily Bread

I’ll admit it, I thought this was going to be a lame project. The only places I’d ever seen Our Daily Bread, this little devotional book with Hallmark-type stories, was at my grandma’s house or near the information desk at the Presbyterian church. The fact of the matter is that Our Daily Bread, and the [...]

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Junior Chamber International (Jaycees)

This is the vision book my friends and I worked up for JCI – Junior Chamber International – known in the US as the Jaycees. The organization has been in decline, but man do they have the right idea behind them, and we’d really bought into the idea of helping them make a turnaround. We’ll [...]

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Marketer’s Manifesto

Marketer’s Manifesto

Some friends of mine and I started a marketing & cause-based partnership company we called Confluence Worldwide. When the economy tanked, our shared work dried up, but I still think the thought is pretty cool… It’s not business. It’s life. And there is a better way. Things are changing, and what’s taking over is a [...]

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The End of Customer Focus

The End of Customer Focus from Pete Gall on Vimeo

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